FreeFlaux Faux Promo
Campaigns
A series of posters set in realistic mockup scenes to demonstrate possible applications of FreeFlaux in a brand’s print advertising for a citywide street campaign.
Client: Academic Project
Year: 2021
Tools: Illustrator, Photoshop
Faux Promo
The Faux Promo is an illustrative piece demonstrating FreeFlaux's effectiveness as a typeface in citywide, street-level advertising. Images from the campaign serve as a sales tool promoting the use of FreeFlaux in print advertising across top industries (including fashion, beauty, food and beverage, and CPG).The campaign includes seven posters utilizing high-contrast color schemes and bold typographic layouts. They are designed for pasting together in multiples and patterns on barricades, construction sites, and abandoned buildings, creating dynamic visual experiences that stand out from an otherwise gray urban landscape.
Since the typeface evolved from graffiti's bubbly throw-up letters, it connects naturally with city environments. This connection is an instant edge for brands; it continuously attracts the attention of those passing by.
Currently Listening To: “Float On” by Modest Mouse
Pair It With: Patrick Piuze Chablis 1er Cru “Les Forêts”
Promo Posters
The series of seven posters showcases three distinct styles highlighting the FreeFlaux typeface.Ligature Throw-up Posters: These three posters feature a single oversize FreeFlaux ligature arranged with photography and text. The posters in this set are brightly colored, and each displays a unique headline.
Bubble Letter Posters: Bold, black and white text define the two posters in this collection. The thick outline stroke and overlapping of letters in “freeflaux” give the appearance of graffiti-style bubble letters.
3D Letter Posters: Shades of neon purple and neon blue are used with 3D lettering in these two posters to give the illusion of “freeflaux” jumping off the page. The result is electrifying—there is an undeniable draw.
