U&lc Magazine
Brand Identity, Editorial Design
Redesign of the classic typographic magazine created by Herb Lubalin and the International Type Corporation (ITC).
Client: Academic Project
Year: 2021
Tools: Illustrator, InDesign
Rebranding U&lc
U&lc’s new brand identity brings it into the 21st century while still retaining some of the original aesthetic made famous by Lubalin. In staying true to its roots, the updated logo uses ITC Avant Garde Gothic and the relaunch issue is titled “The ITC Originals Issue”—which features the same typefaces promoted in the inaugural 1973 publication. The cover’s singularly focused ampersand bleeding off its edges, pages lined with asymmetrical blocks of text, and change from newsprint to coated paper all position the magazine in line with current trends.
Currently Listening To: “Gold Dust Woman” by Fleetwood Mac
Pair It With: Champagne Bérêche et Fils “Campania Remensis” Extra Brut Rosé NV
Promo Merch
U&lc will distribute promotional merchandise in key cities to generate buzz leading up to the magazine's release. The various items (pin-back buttons, notebooks, stickers, and tote bags) will be given out at U&lc launch parties and sent to targeted type foundries and design studios in those cities.
